CLIENT: MULTIKRAFT PROBIOTICS
PROJECT: CORPORATE STORYTELLING
THE BRIEF
When Multikraft Probiotics set out to raise awareness of their unique approach to sustainable agriculture, they knew they needed more than just facts and figures — they needed real stories from real farmers. That’s where Content Crew came in. Our brief was to create a series of authentic, story-driven videos that highlighted how Multikraft’s probiotic technology is helping farmers improve yield, soil health, and sustainability right across Australia.
The goal was twofold:
To build awareness of Multikraft’s brand and value proposition in the agricultural sector
To showcase the tangible impact their products are having on farms — directly from the people using them
OUR APPROACH
Over several months, the Content Crew team managed the entire process end-to-end — from pre-production through to final delivery.
We began by developing a narrative framework that would connect technical innovation with the human side of farming. Working closely with the Multikraft team, we mapped out key locations across Australia, identifying passionate farmers who could share their firsthand experiences.
Our crew then hit the road — capturing interviews, farm footage, and product applications in a variety of conditions and landscapes. Each story offered a unique perspective on how Multikraft is transforming traditional farming practices into more sustainable, regenerative systems.
Back in post-production, we shaped the footage into a compelling content series — combining cinematic visuals with grounded, honest storytelling. To support ongoing campaigns, we also produced a suite of social media cuts and animated explainers designed to make Multikraft’s complex science accessible and engaging.
THE RESULT
The final series brought together science, storytelling, and sustainability in a way that resonated deeply with both farmers and the broader agricultural community. Multikraft’s videos have been used across their digital platforms, trade events, and social channels, helping position the brand as a leader in probiotic innovation for agriculture. Following the success of the campaign, Content Crew has become a trusted creative partner to Multikraft — continuing to deliver video, social and animated content that helps their team connect with audiences and share their mission for a more sustainable farming future.
KEY HIGHLIGHTS
Full end-to-end production across multiple regions in Australia
Authentic farmer interviews capturing real results and impact
Integration of brand storytelling with scientific insights
Ongoing partnership delivering video, social, and animation content