CLIENT: ORIGIN ENERGY
PROJECT: COMMUNITY BATTERY ANIMATION

 

THE BRIEF
When Origin Energy launched its Community Battery Initiative, they wanted to help everyday Australians understand how shared battery systems can power neighbourhoods more efficiently. They came to Content Crew to bring that story to life — in a way that was engaging, easy to understand, and distinctly “Origin.” Our task was to create an animated explainer video that captured the warmth and optimism of Origin’s brand, while clearly communicating the technical side of community energy sharing. Origin’s team wanted something visually fresh, but consistent with their strict brand guidelines — every colour, shape, and motion needed to feel authentically “Origin.” They also challenged us to explore AI-assisted character design to help speed up concept development and explore diverse, relatable personalities for the animation.

OUR APPROACH

We started by developing a creative concept around “community connection” — highlighting how the initiative brings people together to share clean energy within their local area. Using AI design tools, we generated a range of character concepts that reflected the diversity of Australian communities — different ages, families, and lifestyles. These AI-assisted designs became a springboard for our animators, who refined each character to perfectly align with Origin’s visual style and accessibility requirements. From there, our animation team built a vibrant, layered world — complete with stylised homes, batteries, and bright, flowing energy lines — to visualise how power moves within a shared grid. Throughout production, we collaborated closely with Origin’s brand team to ensure every scene, icon, and transition matched their brand motion language and visual identity.

THE RESULT

The final video was a stunning animated piece of content that simplified a complex topic into an uplifting story about community, innovation, and sustainable energy. It’s now featured across Origin’s digital platforms and community engagement materials, helping thousands of Australians understand the benefits of shared battery systems — and how small changes at home can make a big impact. The video has been praised internally for its clarity and visual appeal, with Origin noting how effectively it connects complex energy technology with a relatable human story. For us, it was a perfect example of how creativity and technology can work hand-in-hand to tell stories that matter.

KEY HIGHLIGHTS

  • AI-assisted character creation for efficient, inclusive design exploration

  • Fully animated within Origin’s brand framework and motion guidelines

  • Seamless collaboration with internal sustainability and brand teams

  • Delivered on time and within tight creative parameters