CLIENT: PLACE REAL ESTATE
PROJECT: WOOLLOONGABBA CINEMA AD
THE BRIEF
Hayley Jane and the team at Place Woolloongabba came to us requesting an authentic cinema ad to help promote not just their services but the suburb they know so well. The goal was to create a cinematic brand piece that captured the scale, ambition and lifestyle appeal of Place Woolloongabba while positioning it as a connected, future-focused destination. They engaged Content Crew to manage the project end to end — from shaping the narrative and writing the script through to final cinema delivery. The brief called for a premium, emotive spot that would resonate on the big screen, balancing architectural detail with human stories and everyday moments, all within the technical requirements of cinema.
OUR APPROACH
We began with script development, working closely with the Place Woolloongabba team to define the core message and tone. The script focused on movement, connection and possibility — using visual storytelling rather than heavy narration to let the precinct speak for itself. From there, we moved into pre-production, developing storyboards, shot lists and a detailed production plan that aligned creative ambition with practical logistics. Location planning, casting, scheduling and technical prep were all handled by our team to ensure a smooth shoot.
Production was approached with a cinematic mindset from the outset. We captured a mix of lifestyle moments, architectural details and atmospheric visuals designed specifically for the scale and immersion of cinema screens. Our crew handled all on-set direction, cinematography, lighting and sound, ensuring every frame felt polished and intentional. In post-production, we brought the piece together through careful editing, colour grading and sound design, crafting a pace and mood that built emotion and impact. The final step was preparing and delivering the ad to cinema specifications, ensuring it met all technical and quality standards for theatrical playback.
THE RESULT
The finished cinema ad is a high-impact, visually rich brand piece that positions Place Woolloongabba as part of a vibrant, connected community. Designed to command attention in a cinema environment, the film blends scale and intimacy, showcasing not just buildings, but the lifestyle and energy of the place itself. The campaign has played in cinemas as a flagship awareness asset, helping introduce the development to a wide audience in a memorable and aspirational way. For Content Crew, it was a standout example of delivering a fully integrated production — from first words on the page to the final frame on the big screen.
KEY HIGHLIGHTS
End-to-end production including scriptwriting, pre-production, production and post
Purpose-built cinematic visuals designed specifically for cinema screens
Strong collaboration with the Place Woolloongabba team throughout all stages
Cinema-ready delivery meeting all exhibition and technical requirements