CLIENT: @BRISBANE
PROJECT: HYPE REEL
THE BRIEF
Content Crew partnered with the @Brisbane team to create a high-energy hype reel that celebrated the people, places and moments that make Brisbane such a vibrant city. The goal was simple: capture the spirit of Brisbane in a way that felt dynamic, contemporary and impossible to scroll past. The @Brisbane team wanted a social-first video that could live across their platforms and connect with a broad audience — locals, visitors, and potential investors alike. The content needed to feel authentically Brisbane, showcasing the city’s creativity, lifestyle and culture through bold visuals and modern storytelling.
THE APPROACH
To bring the concept to life, Content Crew handled the entire production process — from creative development and shot planning through to editing, sound design and delivery. Our approach was built around momentum — fast-paced cuts, kinetic camera moves and vibrant colour grading that reflected the city’s sunshine and energy. We wove together sweeping drone footage, street-level action, live events and local faces to create a cohesive visual story of a city in motion. Every frame was designed to evoke pride and excitement, making viewers feel part of Brisbane’s story.
THE RESULT
The final hype reel was launched across the @Brisbane social channels, where it quickly gained hundreds of thousands of views and was widely shared by local audiences and businesses alike. It became a showcase of what makes Brisbane special — not just as a destination, but as a community full of momentum, optimism and heart.
Key Highlights
Full creative development, production and post-production by Content Crew
Fast-paced, cinematic storytelling optimised for social media
Showcased the energy, culture and community of Brisbane
Achieved hundreds of thousands of views across social channels